Website redesign for businesses

When is a redesign worth it, and when should I build a new site?

A redesign is worth it when the site already has visitors, searches and URLs that Google knows, but it loads slowly, looks wrong on a phone or does not lead to contact. A new site from scratch is worth it when the platform itself is the obstacle, or when the business has changed so much that the old content no longer describes it.

Often you do not need a rebuild. Most fixes to images, scripts and fonts take days, and if that is enough you will hear it from me.

How do I keep the rankings I already have?

I first look at which pages already bring visitors. I move the content that performs, put 301 redirects from every old URL to its new place, update the sitemap and submit it in Search Console. Depending on the platform, the URLs themselves can sometimes stay the same.

Redirects and a careful migration reduce the risk, they do not remove it. That is why the new site is built first on a staging link while the old one stays live, and it only switches over when you approve it.

What gets fixed in most redesigns?

Whatever costs speed and enquiries: heavy images, tracking scripts nobody needs, fonts that delay the text, a consent banner that blocks the page. After that comes structure: one page per service with its own title and copy, and a clear path to the phone or the form.

I measure these on real users rather than on a tool score, and I give you a list of causes ordered by seconds gained.

How much does a website redesign cost?

There is no separate price list for redesigns. After an audit of your current site, the written quote follows the published tiers: a presentation site starts at 590 euro and an e-shop at 1,490. If targeted speed fixes are enough instead of a rebuild, the quote says so plainly.

What do I need from you?

Access to the current site, the domain and, if you have them, Search Console and Analytics. A list of the pages that must not be lost under any circumstances helps too.